Thursday, November 17, 2016

Understanding the LRT-1 Commuter

I used to ride LRT-1 when I was still single and working in Makati. It is always packed with people so there is no doubt that they considered this for marketing research.

Press Release

In the largest transit research on LRT-1 riders done in recent times, marketing agencies PHAR and TNS (part of Kantar Media), interviewed 3,500 LRT-1 commuters in considerable depth. 

Results of the survey shed some interesting insights: 

* Out of a total of 4.99 million people that comprise the Manila NCR workforce, approximately 500,000 people (10%) ride the LRT-1 on a daily basis. 

* The gender split is equal with 49% of commuters being female.

* The average journey time is approximately 42 minutes each way (from arriving at the station, queueing for tickets, riding the train and exiting at destination). 

* LRT-1 commuter demographics skew heavily towards 18-29 year olds (59% of commuters). Very significant in comparison to the overall Manila NCR workforce has 30% in the 18-29 year old bracket. 

* 88% of commuters are either working professionals or students. Within the working professionals, the average monthly income is 15,000 pesos, and whereas for students the disposable income is 212 pesos per day. 

* In terms of device ownership, 97% own a mobile phone, whereas 44% own laptops. 

The study also measured high and medium usage categories for these commuters and the brand preferences within the categories revealed interesting insights into purchasing behavior and market share of the top brands in the Philippines. For instance: 

Certain categories had clear market leaders like toothpaste (Colgate), bath soap (Safeguard) and softdrinks (Coca Cola). But on the whole, most categories saw close competition between a number of brands fighting for market share and share of voice. These categories include shampoo, canned meat, branded clothing, laundry bars, laundry powder, snacks, chocolate and candies, fruit juices/beverages and cosmetics, amongst others. 

Within the services categories, there were clear leaders in certain segments like domestic travel (Cebu Pacific) and cable television (Sky Cable), but in most categories, there was a hard fought contest. These categories include insurance, banking, loan services, and credit cards. 

Prem Bhatia, Managing Director of PHAR said, “Transport forms an integral part of the urban landscape and opportunities for brands, basis dwell time and engagement, are immense. The LRT-1 commuters are early jobbers and therefore a perfect audience to develop a brand relationship with. Take financial services for instance – two thirds do not have bank accounts, and 10% have credit cards. The headroom for growth is tremendous.”

Wednesday, November 9, 2016

Shopee Kicks Off Christmas Shopping Season in November

Shopee, one of the leading mobile marketplaces in Southeast Asia and Taiwan, announced the November 11 launch of its Shopee Christmas Time deals, officially starting the online shopping holiday countdown.

Known for celebrating the longest Christmas season in the world, Filipinos will be able to enjoy thousands of deals on a lot of items they want and need, ranging from lip kits, today’s trendiest clothes to some of the most popular toys of the year. 

"Our buyers and sellers love getting and giving the best deals on the holiday season's hottest products. Our Shopee Christmas Time campaign allows them to do that most conveniently on their phones while enjoying Free Shipping on their orders," said Macy Castillo, Head of Commercial Business at Shopee. 

"This Christmas, we're encouraging our users to save their time for those who matter most to them, so we're offering more deals than ever before. We hope this allows our buyers to shop for the perfect gifts anytime, anywhere they are rather than spend time in traffic to go to crowded malls." 

Shopee will be having multiple promos throughout this Christmas period, with discounts up to 88% off, Flash Sales, and surprise gifts among others. Filipinos may download Shopee on the App Store and Google Play for free.

“Connected Community”: Photographers Recognized for Capturing Ever-Evolving Filipino-Chinese Culture

Inspired by images and colors that beautifully reflect how Chinese traditions and cultures have been embedded in the everyday lives of Filipinos, a group of photographers used their skills to capture images that convey the depth of this relationship. 

Apart from the noodles, lanterns and fireworks that have become part of Filipino traditions, the Chinese influence can be felt in just about every aspect of the Filipino way of life down the generations. Armed with their cameras, these photographers captured vignettes of this dynamic relationship. As a living representation of this phenomenon, the Federation of Filipino Chinese Chambers of Commerce and Industry, Inc. (FFCCCII), in cooperation with the Camera Club of the Philippines (CCP), recently launched an online photo contest that aimed to promote the ever-changing Filipino-Chinese culture. Entitled “Connected Community” it perfectly encapsulated the Filipino-Chinese ties. “Connections” loosely translates to guan xi, a relationship of one person or party to another with obligation built overtime or simply—reciprocity.

The online photography competition ran from 8th of August 2016 until 16th of October 2016. It garnered three hundred entries from photographers all over the Philippines. 

Last November 3, the winners of this contest were feted by the FFCCCII. From the professional category, Froiland Rivera was hailed the best and took home P70,000, Emerson Catindoy bagged second place and was awarded P40,000, and Dante Peralta emerged as the third placer and received P20,000. Seven other professional photographers made it as finalists namely Noel San Andres (4th), Mary Grace Anne Batalla (5th), Carlito Galamgam, Jr. (6th), Joselito Riñoza (7th), Josefino Mario de Guzman (8th), Richmond Chi (9th) and Romado Javillonar (10th). Apart from the cash prizes awarded to the first, second, and third placer, all ten (10) photographers from the professional category were given Chinese tea sets and plaques.

Meanwhile, for the amateur category, Catherine Aragoncillo bested hundreds and secured the top spot in the category, taking home P40,000 in cash. Ysabel Victoriano emerged victorious in second place with P20,000 in cash, while Bernard Recirdo II was named third placer and brought home P15,000 in cash. Seven other photography hobbyists were named as finalists in the category including Alyssa Uy (4th), John Christian Alvariño (5th), Emman Foronda (6th), Gaea Lei Osilao (7th), Douglas Lopez (8th), Jerrica Sabariaga (9th), and Ryan Malabonga (10th). Similar to the professional category, all ten (10) photographers brought home Chinese tea sets and plaques. The photos of the finalists were also posted on its Facebook page. Garnering the most number of positive reactions and shares is the photo “The Rockstar Treatment”. Its owner, Mary Grace Anne Batalla, claimed the special prize with P5,000 and plaque.

“We were amazed at the talent and artistry of the winners in capturing the theme, Connected Community,” said FFCCCII President Angel Ngu. “Through this competition, the Filipino-Chinese ties really stood out. The photographers went beyond the obvious Chinese elements. Each photo that made it into the finals really had a compelling story to tell.” 

“The entries are all works of art, and serve as a testament to the special bond between the Filipino and Chinese people. Each image showed how deeply interwoven Filipino-Chinese culture is, and will continue to be, in the generations to come,” said CCP President Philip Clayton Yu. 

To see images of the winners, check out

Friday, November 4, 2016

Hack the Climate Pushing for Clean Technology In Leyte

In the commemoration of the 3rd anniversary of Typhoon Haiyan, Hack the Climate will stage its first ever Clean Technology Hackathon and Training happening in Palo, Leyte and Tacloban City. It is part of the 8th NICP ICT Summit 2016, in partnership with the National ICT Confederation of the Philippines (NICP), DOST Region 8, Philippine Science High School – Eastern Visayas Campus, Seed4com,, Millenia Suites, ThinkLab and Unionbank of the Philippines. 

Hack the Climate is a climate change themed Hackathon that is formed out of the desire of a two Princeton University College Students, named Michael Lanchanski and Jacob Scheer to help the Philippines in their battle for climate change through Technology and Innovation. With the help of their Filipino counterparts, Elaine Cedillo, Diego Jose Ramos and Rizzel Jill Dy, Hack the Climate was born in June 2013. 

“Hack the Climate in Leyte is our 5th since we started and we hope that we can bring this project across the country” said Elaine Cedillo, the lead project coordinator for this leg. “Hack the Climate is more than just a hackathon, it is our advocacy. Educating the students and young professionals about the adverse effects of climate change while challenging the developers to create a solution for climate change adaptation or mitigation, and through that, the participants are empowered to do something to help our environment,” she added 


This year’s Hackathon is dubbed as “Hack the Climate Cleantech-Loban” and it will be a three-part event. They will be launching their first solar e-Learning facility for Alternative Learning System and a Solar Night Lamp assembly livelihood training program for the out-of-the school youth and partner NGO’s, plus a conference – hackathon about Climate Change Mitigation and CleanTech.

Philippine Toy Library located at Palo District 1, Barugo Leyte with more than 100 learners and at Pambujan, Samar with more than 90 learners will be the beneficiaries of an e-Learning set-up consisting of laptops from Huawei Philippines powered by solar panels which will be donated by Unionbank of the Philippines through their Go Beyond CSR. The Solar Night Lamp that will be produced during the training will be donated to a fishing community in and around Tacloban. 

The hackathon, a coding marathon, happening on November 9-10, 2016 at Philippine Science High School in Palo, Leyte, involves a specific theme where participants will be creating web or mobile applications, or hardware solutions. The conference happening simultaneously with the hackathon features speakers to educate and enlighten the audience to what is happening with our environment and how it affects each and every one of us, and different technologies which can be used to help in creating solutions. 

Clean Techloban is supported by the Ramos Peace and Development Foundation, Inc. and the OML Center for Climate Change Adaptation and Disaster Risk Management Foundation, Inc. and organized by Redwizard Events Management. For more information you may log on to : or like their facebook page

Thursday, November 3, 2016

Skechers End of Season Sale

I was supposed to share this last August but I totally forgot about it. I just remembered it today when I'm cleaning my photo gallery. 

Last July 29, I received a text from Skechers regarding their End of Season Sale. #skechers

“Skechers End of Season Sale is happening on August 1-31! Get 50% off on footwear plus lots of discounts promos to choose from. Enjoy comfort & style with Skechers” 

But I did not bother to go to the store because I have no budget for shopping but I’ve been meaning to buy their Go Walk Shoes for so long. Last August, my husband decided to bring us to Singapore for my birthday celebration. Yey! So few days before the trip we went to SM Southmall.  

We’re supposed to buy luggage but we ended up buying Skechers shoes. #skechershoes Good thing they have a branch in Southmall. 

So we checked the sale but unfortunately, the one I like is not on sale but I still bought it because I really need comfy shoes for our SG trip and birthday ko naman. lol

P2865 - sale price
I can’t remember the original price of the two shoes but I think we got it for 20-30% discount. 

P2555 - sale price
I bought Skechers shoes last year so this year I bought Skechers shoes again for my son. Birthday gift (thanks to Wowa) din so he waited for almost 2 months pa bago magamit. Hehehe! But I'm happy because I got a discount. 

Read: 7 Things for 7th Birthday

Anyway, we are happy with our Skechers shoes, indeed they are comfortable shoes.

Wednesday, November 2, 2016

November Sale Alert

Whenever there is a sale alert, we don’t normally go to malls because I find it stressful looking for something to buy. We will just go if we really need to buy something and we want to take advantage the discount kahit 10% off pa yan.

Yesterday, we were supposed to go to Wilcon because we need to buy shelves but unfortunately, the store was closed (November 1) so we just went straight to SM Sta Rosa

Whenever I saw Uniqlo store, I always check their stuff because they always have a sale or clearance sale. It is nice to buy clothes at discounted price, right? I bought Heattech Fleece Shirt and Sweater for my two boys because it was on sale. 

Heattech Fleece Shirt P590 to P290, so I bought three available colors. The Heattech Fleece Sweater P790 to P490, so it is really a steal. I did not buy anything for myself at walang nakasale na Heattech for me. Huhuhu! My husband is planning a trip up north this coming holiday so tamang-tama ito para sa cold weather. Lamigin pa naman kami. :) 

I saw Terranova, they have a sale up to 50% off so I also checked the store. While looking at the kid’s clothes, the staff informed me that if I will reach P2000, there is additional 30% discount sa total. Waah! I was supposed to buy jacket only at P695 but because of that discount, dinamihan ko na. Napaaga ng Christmas shopping! Hehehe! 

White longsleeves shirt P495 to P295 
Striped longsleeves shirt P695 to P295 
Gray longsleeves shirt P495 to P295 
Blue longsleeves polo P995 to P595 
Blue Sweater P1295 to P695 

Total: P3975 (original price) 

       P2175 (sale price) 
       P1520 (additional 30% off) 

I bought 5 items and my total is only P1520. Ang mura di ba, pwede din pang gift so check Terranova SM Sta Rosa because they have this promo until November 6, only. I’m not sure if available in all branches but you can check. 

We’re going to buy shelves di ba, so we went to Ace Hardware but my husband did not find anything he likes so we did not buy anything. Nung palabas na kami, I saw bookshelves and may nakalagay na 30% so we verified kung P1299 less 30% pa and the staff said yes. We bought the bookshelves at P909.30, not bad di ba. 

Read: List of Christmas Bazaars