Thursday, December 1, 2016

Rinnai: Enhancing Culinary Passion with Advanced Precision

In essence, cooking is in itself an art form. The pursuit of the perfect dish takes time and effort. Just as how a writer is nothing without his pen, a kitchen connoisseur is reliant on the tools he or she has to work with.   

Mitsui Philippines General Manager John Chuakaw demoing 
the self-cleaning and safety features of Rinnai’s line of cooking range 
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The careful manipulation of fresh ingredients to produce exquisite dishes is not possible without the proper appliances required. This is where technology comes in. Rinnai, the no. 1 appliance brand in Japan since 1920, seeks to elevate the way Filipinos prepare their meals with tabletop stoves, hobs, cooking ranges, and range hoods designed with the precise performance of Japanese technology.   

Fire Up the Efficiency   

More than a kitchen appliance brand, Rinnai delivers the precision required to cook meals crafted to exceed even the most discerning of tastes. “Rinnai Philippines is proud to introduce a whole new range of kitchen appliances that will prove to be essential in the Filipino household,” shares Mitsui Industria Corporation’s General Manager John Chuakaw. “All our products come with a slew of exciting features designed to bring ease, comfort, and convenience to the Filipino’s cooking practice.”   

From tabletop stoves that use stainless steel burners, to built-in hobs made with heat-resistant tempered glass, Rinnai specializes in sturdy, durable, and innovative appliances that revolutionize cooking for the average millennial.   

The hotplates are even sourced from the world’s finest as renowned German electric heating component manufacturer, E.G.O, produces it. Moreover, Rinnai’s line of freestanding cooking range is fitted with Sabaf® burners, the world’s best in advanced burner technology. And to make things easier, the catalytic cavity of Rinnai ovens can absorb grease and even reduce odors.   

A Culinary Upgrade   

Rinnai’s impressive lines of cooking appliances are made for Filipinos looking to invest in a full kitchen set-up or outfit a newly purchased home. As a purveyor of high-end, technologically advanced, and visually appealing kitchen equipment, Rinnai makes it possible for today’s culinary hopefuls to adopt the measured discipline professionals have with their cooking.   

In addition, cooking with a Rinnai appliance adds a touch of sophistication to the way meals are prepared at home. “Rinnai’s innovation has me fully-equipped to serve my kids the meals they deserve,” says Celebrity Chef Rosebud Benitez. “The technology really makes the difference. Not only does it elevate my craft, it’s precision engineering makes working in the kitchen a breeze.” Rinnai appliances are made under the premise that even the simplest of dishes require precision.   

Award-winning pâtissier Chef Miko Aspiras attests to both this and the kind of craftsmanship the Rinnai brand brings to the table. “Dessert-making is very visual. You delight people with the textures, the colors, even before they can respond to the taste,” Chef Miko explains. “Coming up with the exact plating requires measure and precision. Rinnai’s appliances help me do just that. Without it, I don’t think my creations would be that social media-worthy.”   

Through Rinnai’s technology, standards are taken a notch higher, allowing people to enjoy more comfortable lifestyles, a commitment that SM Appliance also happens to uphold. "Through our presence at SM Appliance, the largest appliance retailer in the country, Rinnai is made readily accessible and available to more and more Filipinos," John adds.   

In essence, a modern kitchen fitted with Rinnai appliances gives today’s millennial the ability to offer their families and friends a taste of something prepared with both passion and precision. “With Rinnai, all you need is creativity for your craft. As for the precision, Rinnai has got you covered,” ends John.

Thursday, November 17, 2016

Understanding the LRT-1 Commuter

I used to ride LRT-1 when I was still single and working in Makati. It is always packed with people so there is no doubt that they considered this for marketing research.

Press Release

In the largest transit research on LRT-1 riders done in recent times, marketing agencies PHAR and TNS (part of Kantar Media), interviewed 3,500 LRT-1 commuters in considerable depth. 

Results of the survey shed some interesting insights: 

* Out of a total of 4.99 million people that comprise the Manila NCR workforce, approximately 500,000 people (10%) ride the LRT-1 on a daily basis. 

* The gender split is equal with 49% of commuters being female.

* The average journey time is approximately 42 minutes each way (from arriving at the station, queueing for tickets, riding the train and exiting at destination). 

* LRT-1 commuter demographics skew heavily towards 18-29 year olds (59% of commuters). Very significant in comparison to the overall Manila NCR workforce has 30% in the 18-29 year old bracket. 

* 88% of commuters are either working professionals or students. Within the working professionals, the average monthly income is 15,000 pesos, and whereas for students the disposable income is 212 pesos per day. 

* In terms of device ownership, 97% own a mobile phone, whereas 44% own laptops. 


The study also measured high and medium usage categories for these commuters and the brand preferences within the categories revealed interesting insights into purchasing behavior and market share of the top brands in the Philippines. For instance: 

Certain categories had clear market leaders like toothpaste (Colgate), bath soap (Safeguard) and softdrinks (Coca Cola). But on the whole, most categories saw close competition between a number of brands fighting for market share and share of voice. These categories include shampoo, canned meat, branded clothing, laundry bars, laundry powder, snacks, chocolate and candies, fruit juices/beverages and cosmetics, amongst others. 

Within the services categories, there were clear leaders in certain segments like domestic travel (Cebu Pacific) and cable television (Sky Cable), but in most categories, there was a hard fought contest. These categories include insurance, banking, loan services, and credit cards. 

Prem Bhatia, Managing Director of PHAR said, “Transport forms an integral part of the urban landscape and opportunities for brands, basis dwell time and engagement, are immense. The LRT-1 commuters are early jobbers and therefore a perfect audience to develop a brand relationship with. Take financial services for instance – two thirds do not have bank accounts, and 10% have credit cards. The headroom for growth is tremendous.”

Wednesday, November 9, 2016

Shopee Kicks Off Christmas Shopping Season in November

Shopee, one of the leading mobile marketplaces in Southeast Asia and Taiwan, announced the November 11 launch of its Shopee Christmas Time deals, officially starting the online shopping holiday countdown.


Known for celebrating the longest Christmas season in the world, Filipinos will be able to enjoy thousands of deals on a lot of items they want and need, ranging from lip kits, today’s trendiest clothes to some of the most popular toys of the year. 

"Our buyers and sellers love getting and giving the best deals on the holiday season's hottest products. Our Shopee Christmas Time campaign allows them to do that most conveniently on their phones while enjoying Free Shipping on their orders," said Macy Castillo, Head of Commercial Business at Shopee. 

"This Christmas, we're encouraging our users to save their time for those who matter most to them, so we're offering more deals than ever before. We hope this allows our buyers to shop for the perfect gifts anytime, anywhere they are rather than spend time in traffic to go to crowded malls." 

Shopee will be having multiple promos throughout this Christmas period, with discounts up to 88% off, Flash Sales, and surprise gifts among others. Filipinos may download Shopee on the App Store and Google Play for free.